While patients rely on doctors and pharmaceutical companies to keep the body running smoothly, pharmaceutical companies rely on advertising specialists and voice over professionals to give their products an authoritative yet welcoming introduction. But there is more to reading for medical narration than providing strong voice services. This guide should help you prepare for your next medical audition.
Practice Makes Perfect: Medical reading involves being a quick study and reading long-winded scientific terms and latin phrases with ease. Voice over talent interested in this work should see if they can get scripts in advance, study the terms before heading into the booth and make sure you can deliver without stumbling. One tool that I like to use is the pronunciation tool on dictionary sites or entering the term into a talk function that can read the word back to me. That way, I know the simplest way to pronounce it.
Use Your Judgement: While every client is different, providing good narration services to your medical clients provides good judgement in how you read certain passages. For example, you want to use different tones throughout. If you are reading introductory copy, you want to be warm and inviting. If you are reading side effects, you want to be curt and stern. If you are reading scientific studies, you want to be authoritative. These different sections all need their own detailed tone to give a fully formed message for your clients.
By following these simple rules, you can nail your next medical narration and give the best possible experience to your clients.
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